This overview presents a strategic overview into the current competitive coffee market in Vietnam, and offers solutions displayed by strong contenders in the world on their overall staging, branding and retail mix, to stay relevant and current in the global marketplace, and how a new coffe player can emerge victorious and have a strong balance sheet; omnichannel hybrids apply in different markets and adaptability is instrumental to survive and to thrive in the different cities and countries around in Asia.
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_ Rosett Asia is a consulting firm that specializes in analysis, strategy and development with a view to application and profit orientation_